Your Website Is A Central Gathering Place For Your Member Community
Goodbye, brick and mortar. In a lot of cases, your organization or association website is the main communal space for your members. It’s the place they go to download resources, read articles, learn about and register for pertinent events, and engage in discussions with like-minded peers. As members, they’re counting on you to help them grow and they need quick and simple access to your online resources in order to do so.
Just as many people display the logos of the associations of which they’re members very proudly, your organization needs to be proud of what people see when they come to your website. The site needs to help you build trust in your organization and help you build your member base.
They Will Feel Exclusive, They Will Feel Inspired
When done right, an association website can serve as more than an informative hub for your members. Your member-only content can give them access to the knowledge they need to enhance their personal or professional lives, and ultimately deliver the value they were looking for when they became a member. Your site has to make it easy for them to access resources or engage with peers, and it should inspire them to take further action, such as renewing membership or attending events.
That's a tall order, but at Ungerboeck Digital, we’ve spent the past 30 years understanding the people-gathering business, and that combined with our expertise in all things digital helps us work with member organizations and associations to build websites that make major differences in people’s lives.