The winter holidays are upon us and this week kicks things off in the U.S. with the Thanksgiving holiday. Much of the rest of the world joins in with their own cultures’ celebrations and observances.
It can be a tricky time for those in charge of their organization’s social media communications. How do you stand out from the influx of marketing during this time of year? How do you participate in conversations across so many different cultures and customs? Here's four tips to help event organizers get hip to the holiday spirit on social media this season:
Participate in Black Friday and Cyber Monday Hoopla
Black Friday and Cyber Monday were once a very U.S.A. centric event. However, these epic shopping events are now catching on across the globe in countries including India, United Kingdom, Australia, Romania, Brazil and many more.
Trade show and Expo organizers can take advantage of the hype surrounding these days by offering their own door-buster sales. Promote super reduced registration rates and exhibitor and sponsorship specials that will only be available on those days.
Provide a Marketing Respite
Once Black Friday and Cyber Monday have passed, people will start getting tired of being bombarded by holiday marketing messages. Instead of adding to their frustration, be a part of a deeper conversation.
The holiday season is a great time to get to know your members and customers and a great time for them to get to know you. Spark conversations by asking what holidays your audience celebrates and how they celebrate them. Ask people how they are giving back this season and share with them what your organization is planning.
Different cultures celebrate different holidays or even celebrate the same holidays differently. Some of the mainstream celebrations and observances this time of year include Christmas, Kwanza, Hanukkah, Festivus and the Winter Solstice.
If you’re unfamiliar with some of the different holidays’ traditions and how they are celebrated and observed, why not ask your members and customers to talk about the holidays they celebrate. Have them share stories about their traditions and customs.
Get Your Whole Organization Involved
This time of year is often a time people celebrate and spend time with friends and families. Showcase your organizational family by highlighting the people who work there.
Let employees tell their own stories through blog posts, Instagram photos, Twitter wishes and Vine videos. Create a Pinterest board showcasing everyone’s favorite seasonal recipes passed down from previous generations or a new tradition just started.
For the next thirty-plus days, it’s okay to adopt a laid back attitude because most everyone else is too. Have a little bit of fun, get to know everyone a little better, and then come January 4th you can put your nose back to the grindstone.