For venue managers the pressure to fill the holes in the events calendar can seem un-ending. Even if you’re really good about holding regular brainstorm sessions and executing innovative new programs or services, it’s a cycle that requires constant time and effort to maintain.
But what if there were a better way? A way to amplify and prolong the effects of innovative new concepts and enticing offers? A way to draw new leads more efficiently and effectively? A way to create a steadier flow of booking opportunities?
It sounds too good to be true, right? Wrong! Digital marketing IS a better way forward for venue managers looking to defeat dark days for good. Coupled with creative brainstorming and daring experimentation, digital strategy can make the difference between self-assured success and sleepless nights.
So, what is it we’re really talking about here? Put simply, digital marketing is the promotion of products, brands or services via one or more online platforms. We’re talking website design and development, search engine optimization, content marketing, social media, pay-per-click advertising, and so on—all interconnected pieces of one, overarching digital strategy.
Wondering what’s so great about all this? Try a few of these facts on for size:
- Businesses generally make an average of $2 in revenue for every $1 spent on AdWords
- Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI
- Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound marketing
- Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters
And if that’s not enough to get you onboard the digital train, how about the fact that the effectiveness of digital marketing strategies can often be accurately measured in real-time? Even better? Digital equals dynamic. If something’s not working, changes can be made and measured on-the-fly!
Where Do Dark Days Fit In?
As a venue manager you know the events that grab headlines and the events that boost the bottom line aren’t necessarily one in the same. But, filling the empty space in your calendar with bookings that are outside-the-box (think: weddings, corporate meetings, fundraisers, etc.) can be a particularly distracting and time-consuming challenge. Luckily though, a targeted digital marketing strategy can provide a pain-free way to drown this persistent problem in a steady stream of coveted, unconventional leads.