Ungerboeck Digital - Blog



Star Power and the Secrets to Sold-Out Success

Rebecca Rutherford
Sep 02, 2016
celebrity speakers at events

First of all, is it just me or does that headline sound like the title of a book in a YA series? It’s got some Baby-Sitters Club flavor, for sure.

Now, on to the true topic at hand. We’ve been exploring the various secrets of sold-out events on the blog over the last few weeks. Some of what we’ve shared (and will continue to share!) are ideas you probably hadn’t considered before. Some are little more obvious.

At first glance, it probably seems like adding a little star power to the bill falls in the latter category. On its face, that’s true. A big name benefits your show by association. It’s a principle that rings true in the worlds of sports and advertising, in board rooms and most certainly for events.

But that’s not what I’m talking about here.

Sure, you can sell out events by bringing in a big name, but if it’s not relevant, then it will be memorable for all the wrong reasons. It’s about securing the RIGHT star power. And really successful shows know the difference.

Winning the Fame Game

Allow me to share a little personal experience here to demonstrate my point:

I went to an industry event a while back, and the draw was the gathering of a community of like-minded individuals. Prior to the event, they were broadcasting the fact that they had secured a celebrity keynote speaker, which is always cool. I was really looking forward to hearing what insight he had about our industry. So, he got up there, and he told really great, moving stories. Stories that had absolutely nothing to do with our industry. It was like I went to two different events – the one where the famous guy spoke, and the industry event. It was cool but irrelevant, and it would not inspire me to attend that event again.

Catch my drift?

Fame is Relative

Even if you can think up an ideal celebrity speaker, much like achieving an aura of exclusivity, landing a big-time keynote speaker or special guest is easier said than done. The good news is: fame is relative.

For some audiences, the chance to meet and greet with a well-known and respected colleague or industry big-wig is just as appealing as rubbing elbows with the biggest name in Hollywood. Knowing your audience is the key to making a big impact with this strategy.

There’s More Where This Came From

Want to cut right to the chase on how else you can move your event up to the A-list? Download our new Ebook, The Top 10 Secrets of Sold-Out Events, to get in on more of the action that will help your show rise to the top.

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