If you work as a copywriter (or just get stuck with the responsibility from time-to-time), you know that sometimes it takes more than just talent to get the job done. On those days, it’s nice to have a few tools handy that can help you elevate an idea, check yourself or just plain get un-stuck.
Here’s some of the copywriting tools that serve as my go-to’s:
Research suggests that the average American reads at a 7th or 8th grade level. What do you think that means for your copy?
Read-Able is a great free tool that allows you to easily check the reading level of an excerpt of text. Take a bite out of what you’re working on (preferably before you’re finished) and drop it here just to make sure you’re on track.
Type in a word and get results that rhyme (or nearly-rhyme, or are related, etc.). It’s a simple idea that can be SO clutch when you’re blanking on headlines and such.
Do you do any branding/naming work? If so, you’ll want to get familiar with this fun little tool that makes up nonsense words that read well (Verizon, Febreze, etc.).
Sometimes the thesaurus just won’t cut it. That’s when you go to this site where you search for subject-related words by parts of speech instead of meaning. It’s not going to do the work for you, but what it spits out can be an excellent way to spark ideas.
I just recently picked this one up from a similar post over at HubSpot and it’s a keeper! What you’ll find here is a searchable collection of more than 7,000 idioms. Of course, you don’t want to litter your work with clichés but they can be a great starting point.
And then, every once in a while, you just may stumble across a turn of phrase that so perfectly intersects with a brand or campaign that it can’t be ignored!
What Did I Miss?
Anything I overlooked that you just can’t live without? Be a dear and leave it in the comments!