In a perfect world, your website never throws an error. In the real world, here's the best way to make lemonade out of the inevitable lemons.
Who doesn't like a list? A list full of easy tips to help improve your venue website? Even better!
You don’t have to be an SEO whiz to understand or implement the two strategies I’m about to suggest for improving your website’s performance. The good news is, you might feel like one after you set them in motion and watch important metrics like traffic and search rankings start climbing the charts.
Last week we learned that the days of major algorithm updates that send shockwaves across the web are probably over. From this point on, change is likely to be continuously incremental and semi-predictable. Does that sound at all like the difference between say, a human and a robot? Exactly. What does it mean for SEO? Come find out!
Notice anything different in your website traffic this week? If it seems like there’s been a noticeable uptick (or otherwise), it’s not your imagination. It’s the long arm of Google! But don't fret. We've got the scoop for you in addition to a few recommendations on how to respond like a boss.
It's the perfect time of year for eggnog, caroling, roasting chestnuts, etc. That also means is the perfect time of year to take a good hard look at how your event website is performing and what you can do to make it better than ever in 2016!
Whether you call it inbound marketing, content marketing or just plain good content doesn't matter. What matters is that it can help you attract people who would be ideal attendees, exhibitors and sponsors to your organization.
Your mom was right. Cheaters never win! If event marketers really want to get ahead in social media, event communities and organic search, they need to think about how to participate on the these platforms rather than how to game them.
Love it or hate it, when it comes to getting found online, it's Google's world and we're all just living in it. Here's a few things you might want to avoid if you want to keep the peace.
Depending on who you ask and what day of the week it is, SEO is dead, content marketing is taking over the world and both are a passing fad. Here's what we think (today).
They're calling it "Mobilegeddon" and when it comes to your business, it could be just that catastrophic.