Is there anything #eventprofs can learn from the success of Pokemon GO (besides where to find a Pinsir)? You bet! Find out how to apply Nintendo's successful strategy to your next event.
There's a growing trend toward simplicity in logo design. We think this is a good thing for any logo but particularly so for event logos. We'll give you two good reasons to agree!
It's the perfect time of year for eggnog, caroling, roasting chestnuts, etc. That also means is the perfect time of year to take a good hard look at how your event website is performing and what you can do to make it better than ever in 2016!
You know responsive design is a must for your event website, but do you know why or how to evaluate whether yours is any good? We’ll fill you in!
In the past decade, event organizers have been able to improve the attendee experience and help connect exhibitors with buyers through technology. It's made their lives easier, but the same can't always be said for attendees and exhibitors who sometimes get stuck figuring it out! Technology can solve this problem too.
Responsive web design sounds as if it should only interest web developers. But, at a time when an event website can—with design and programming forethought—serve as much more than an online information center, it is important for planners to understand the impact of responsiveness.
For many organizers, availability of a stand-alone mobile app for their event has become a little like a “me-too” item. It’s something else on the checklist to be crossed off without consideration of whether it’s really the best available option. For my money, that’s HTML 5 responsive design.
Most of the discussion around events and mobile apps involves conference directory apps—digital versions of the printed exhibitor directory and conference schedule used by attendees. There are, however, a handful of developers focusing on apps for convention centers and at least five reasons why facilities should pay attention.
The last time I went to a conference the process started out something like this; I figured out what type of professional development I needed, searched online for conferences about that topic, visited websites, and made a spreadsheet of what I found to present to my boss.
According the Associated Press, attention spans have shrunk by 50% in the last decade. How do you design a website that gets the most bang for your fraction of a second of attention and get people interested in your events? Give your audience what they want as quickly and easily as possible.
In a recent blog from Center for Exhibition Industry Research (CEIR), Does Your Show Mobile App Deliver Value that Prompts Attendees to Use It?, they reported that only 26% of young professionals use a mobile app version of an exhibition program to plan and stay on schedule.
I write a lot about event mobile apps. I’ve written handbooks, comparisons, how-to articles and blog posts on various aspects of the subject since 2009. One of the most interesting facets of event mobile apps is the strategy behind using mobile to address event planner pain points and event objectives.
In today’s media rich environment, smart marketers use a mix of communication channels to promote events and engage audiences. But with multiple touch points how do you measure success of just one component – your website?
Quick. Tell me how many steps you’ve walked today. What’s your glucose level? How solid was your sleep? If you’re wearing a Fitbit, then you have some of that info immediately available via your smartphone.
Whether you run a venue or events, the web has become an indispensable part of doing business. However, many event industry marketers report that they are not satisfied with their organization’s current website.
I started reading an article recently (and then stopped halfway through because I got distracted) about the latest attention span statistics according to The Associated Press. In my quick scan of this article, I learned that attention spans have shrunk by 50% over the past decade.
Prior to their big October 15-17 IMEX America event in Las Vegas, IMEX America put together a sustainability guide containing seven ways attendees, exhibitors, and hosted buyers could be environmentally mindful and socially responsible at the event.