Given that you've got less than a second to catch and keep an audience online, "stickyness" is most definitely a must for websites. And who better to fill you in on everything you need to know to make your event or venue website super-duper sticky but Rebecca and #SilentAng in the latest episode of Event365!
It's all too easy for web developers and designers to fall into a routine that results in run-of-the-mill websites. To guard against complacency, we make it a point to regularly set aside some time for the entire team to float around online and find out what’s new, what’s cool and where we could be pushing the envelope a little more. Here's the latest fruit of that labor.
You need photos for everything in digital marketing. But you don't have to choose between professional, high cost images and poor quality freebies.
There's a growing trend toward simplicity in logo design. We think this is a good thing for any logo but particularly so for event logos. We'll give you two good reasons to agree!
It's the perfect time of year for eggnog, caroling, roasting chestnuts, etc. That also means is the perfect time of year to take a good hard look at how your event website is performing and what you can do to make it better than ever in 2016!
Is your website looking a little pale? Liven things up with one of these three techniques for website background images.
In today’s marketing mix, no other tool has the same relevance for events and exhibitions as the event website. That’s reason enough to take the design and functionality of your event website pretty seriously. Here’s seven strategic features that powerful event and expo websites have in common.
The early days of "can you punch the monkey ads" have given the mighty GIF a bad rap. But, if you play your cards right these days, a subtle, well-done GIF can be an excellent enhancement to a great web design.
You know responsive design is a must for your event website, but do you know why or how to evaluate whether yours is any good? We’ll fill you in!
You may not share the same enthusiasm for winning as say, Charlie Sheen, but it’s still a pretty safe bet that you prefer it to losing. I’m also willing to bet that this preference extends to your event website design. That’s where I come in!
A recent study revealed that your clients hate cold calls as much as you do! The new avenue to sales success is a stellar venue website
Responsive web design sounds as if it should only interest web developers. But, at a time when an event website can—with design and programming forethought—serve as much more than an online information center, it is important for planners to understand the impact of responsiveness.
For many organizers, availability of a stand-alone mobile app for their event has become a little like a “me-too” item. It’s something else on the checklist to be crossed off without consideration of whether it’s really the best available option. For my money, that’s HTML 5 responsive design.
From time to time, we’ll put together a little roundup of our tricks of the trade for web design, development, online marketing and the like and post it here as a starting point for what we hope will become a lively and useful discussion among our fellow fans of all things digital.
The days of slapping up an event website and calling it good as long as the color scheme matches the brand guidelines and all of the who, what, when, where, and why information is in place are over. The technology is available and the potential is huge for converting the “floating brochure” of yesterday into a responsive, lead-generating, community-building conversion machine.
According the Associated Press, attention spans have shrunk by 50% in the last decade. How do you design a website that gets the most bang for your fraction of a second of attention and get people interested in your events? Give your audience what they want as quickly and easily as possible.
Whether you run a venue or events, the web has become an indispensable part of doing business. However, many event industry marketers report that they are not satisfied with their organization’s current website.
As a user experience (UX) manager, it’s important that I stay on top of web development trends and adapt to the ever-evolving web world. However, there are some rules that will never change, and one of those is the need to provide your site’s visitors with a high quality experience.
In this week’s Twitter #ExpoChat, event industry experts discussed what makes for a great event website or landing page. We discussed the main things people check on a show website, and there seemed to be an astonishing consensus that a lot of event websites are missing basic information on the home page!
I started reading an article recently (and then stopped halfway through because I got distracted) about the latest attention span statistics according to The Associated Press. In my quick scan of this article, I learned that attention spans have shrunk by 50% over the past decade.