Design

Design

 

sticky websites
Kelsey Burkemper
Apr 26, 2016

Given that you've got less than a second to catch and keep an audience online, "stickyness" is most definitely a must for websites. And who better to fill you in on everything you need to know to make your event or venue website super-duper sticky but Rebecca and #SilentAng in the latest episode of Event365!

web-design-ideas
Kelsey Burkemper
Mar 18, 2016

It's all too easy for web developers and designers to fall into a routine that results in run-of-the-mill websites. To guard against complacency, we make it a point to regularly set aside some time for the entire team to float around online and find out what’s new, what’s cool and where we could be pushing the envelope a little more. Here's the latest fruit of that labor.

free stock images
Traci Browne
Jan 28, 2016

You need photos for everything in digital marketing. But you don't have to choose between professional, high cost images and poor quality freebies.

event logo design
Angie Golio
Jan 20, 2016

There's a growing trend toward simplicity in logo design. We think this is a good thing for any logo but particularly so for event logos. We'll give you two good reasons to agree!

Event website optimization
Rebecca Rutherford
Dec 23, 2015

It's the perfect time of year for eggnog, caroling, roasting chestnuts, etc. That also means is the perfect time of year to take a good hard look at how your event website is performing and what you can do to make it better than ever in 2016!

website background image techniques
Kevin Zink
Dec 04, 2015

Is your website looking a little pale? Liven things up with one of these three techniques for website background images.

powerful event expo websites
Michael Heipel
Dec 01, 2015

In today’s marketing mix, no other tool has the same relevance for events and exhibitions as the event website. That’s reason enough to take the design and functionality of your event website pretty seriously. Here’s seven strategic features that powerful event and expo websites have in common.

event website design gif
Kevin Zink
Nov 17, 2015

The early days of "can you punch the monkey ads" have given the mighty GIF a bad rap. But, if you play your cards right these days, a subtle, well-done GIF can be an excellent enhancement to a great web design.

responsive design best practices
Angie Golio
Nov 05, 2015

You know responsive design is a must for your event website, but do you know why or how to evaluate whether yours is any good? We’ll fill you in!

winning-at-event-website-design
Angie Golio
Oct 20, 2015

You may not share the same enthusiasm for winning as say, Charlie Sheen, but it’s still a pretty safe bet that you prefer it to losing. I’m also willing to bet that this preference extends to your event website design. That’s where I come in!

Effective Venue Websites
Samara Wilson
Oct 08, 2015

A recent study revealed that your clients hate cold calls as much as you do! The new avenue to sales success is a stellar venue website

Michelle Bruno
Jun 15, 2015

Responsive web design sounds as if it should only interest web developers. But, at a time when an event website can—with design and programming forethought—serve as much more than an online information center, it is important for planners to understand the impact of responsiveness.

Neil Williams
May 28, 2015

For many organizers, availability of a stand-alone mobile app for their event has become a little like a “me-too” item. It’s something else on the checklist to be crossed off without consideration of whether it’s really the best available option. For my money, that’s HTML 5 responsive design.

Angie Golio
Mar 31, 2015

From time to time, we’ll put together a little roundup of our tricks of the trade for web design, development, online marketing and the like and post it here as a starting point for what we hope will become a lively and useful discussion among our fellow fans of all things digital.

Michelle Bruno
Mar 23, 2015

The days of slapping up an event website and calling it good as long as the color scheme matches the brand guidelines and all of the who, what, when, where, and why information is in place are over. The technology is available and the potential is huge for converting the “floating brochure” of yesterday into a responsive, lead-generating, community-building conversion machine.

Rebecca Rutherford
Dec 09, 2014

According the Associated Press, attention spans have shrunk by 50% in the last decade. How do you design a website that gets the most bang for your fraction of a second of attention and get people interested in your events? Give your audience what they want as quickly and easily as possible.

Kelsey Burkemper
Mar 20, 2014

Whether you run a venue or events, the web has become an indispensable part of doing business. However, many event industry marketers report that they are not satisfied with their organization’s current website.

Wayne Lewis
Mar 05, 2014

As a user experience (UX) manager, it’s important that I stay on top of web development trends and adapt to the ever-evolving web world. However, there are some rules that will never change, and one of those is the need to provide your site’s visitors with a high quality experience.

Rebecca Rutherford
Jan 30, 2014

In this week’s Twitter #ExpoChat, event industry experts discussed what makes for a great event website or landing page. We discussed the main things people check on a show website, and there seemed to be an astonishing consensus that a lot of event websites are missing basic information on the home page!

Rebecca Rutherford
Jan 09, 2014

I started reading an article recently (and then stopped halfway through because I got distracted) about the latest attention span statistics according to The Associated Press. In my quick scan of this article, I learned that attention spans have shrunk by 50% over the past decade.

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