Content Strategy

Content Strategy



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content marketing for events
Sep 09, 2016

In this episode of Event365, Rebecca and Silent Ang felt it necessary to get back to basics. That means you're getting the rundown on our favorite strategy for keeping your event live, 365 - content marketing!

facebook live for conferences
Traci Browne
Aug 17, 2016

Traci Browne shares six good ways to use Facebook Live at your next conference and one way you definitely shouldn't!

hashtag stealing
Traci Browne
Aug 03, 2016

Can you lay a legal claim to your event hashtag? The International Olympic Committee seems to think so!

textspeak in business
Kevin Zink
Jul 29, 2016

Textspeak's not just for texts anymore! Find out how this trend is impacting your biz and how u can come out ahead.

website translation
Kevin Zink
Jul 01, 2016

When it comes to multi-lingual websites, there are two ways to get the job done. Find out which option is right for you.

Traci Browne
Jun 23, 2016

Facebook predicts text-based content is about to go the way of the DoDo. Here's a few tips from Traci Browne to help you get ahead of the curve in the coming video revolution!

content marketing call to action
Traci Browne
May 13, 2016

Like good websites, good content doesn't leave readers hanging! If you want to sell more tickets, a direct call to action is just the ticket.

May 06, 2016

There are lots of good excuses for content marketing pros to avoid repurposing, but no good reasons. Here's how to make it work.

photo sharing at events
Traci Browne
Apr 28, 2016

Everybody loves a selfie! Here's a few tips to help you harness that power to promote your show.

sticky websites
Apr 26, 2016

Given that you've got less than a second to catch and keep an audience online, "stickyness" is most definitely a must for websites. And who better to fill you in on everything you need to know to make your event or venue website super-duper sticky but Rebecca and #SilentAng in the latest episode of Event365!

content for events
Traci Browne
Apr 14, 2016

Here's a few simple tricks to help you squeeze as much quality content as you can out of your speakers and industry thought leaders. No arm twisting required!

shareable content for events
Traci Browne
Apr 05, 2016

Is there a formula for creating shareable content? You bet. Can Traci Browne tell you how to apply it to the events industry? Absolutely!

Traci Browne
Mar 16, 2016

Ever heard the phrase, "Don't build on rented land?" Same goes for your email marketing database.

Mar 11, 2016

Regardless of how high the bar for readership is, sloppy content strategy is never the answer! Follow these three content rules to live by and your site is certain to be the exception to the rule!

Feb 23, 2016

And we're back! Catch up with your favorite digital marketing duo as they walk through the technology that's about to take the events industry (and your ability to keep things chugging along year round) by storm! That's right, it's time to talk virtual reality.

link building best practices
Rebecca Rutherford
Feb 19, 2016

You don’t have to be an SEO whiz to understand or implement the two strategies I’m about to suggest for improving your website’s performance. The good news is, you might feel like one after you set them in motion and watch important metrics like traffic and search rankings start climbing the charts.

repurposing content
Traci Browne
Feb 17, 2016

When you invest a significant amount of time or money into a big piece of content, you want to make sure you get the most bang for your buck! Here's a few practical tips to make it happen.

Feb 04, 2016

If your association's content marketing strategy is only concerned with member engagement and new member outreach, you might be missing out on an opportunity to widen your circle of influence--and profit margins--considerably!

free stock images
Traci Browne
Jan 28, 2016

You need photos for everything in digital marketing. But you don't have to choose between professional, high cost images and poor quality freebies.

machine learning and SEO
Tyler Bishop
Jan 26, 2016

Last week we learned that the days of major algorithm updates that send shockwaves across the web are probably over. From this point on, change is likely to be continuously incremental and semi-predictable. Does that sound at all like the difference between say, a human and a robot? Exactly. What does it mean for SEO? Come find out!

google algorithm update
Rebecca Rutherford
Jan 15, 2016

Notice anything different in your website traffic this week? If it seems like there’s been a noticeable uptick (or otherwise), it’s not your imagination. It’s the long arm of Google! But don't fret. We've got the scoop for you in addition to a few recommendations on how to respond like a boss.

post-event marketing
Jan 07, 2016

It’s the number one mistake event organizers make: dropping the ball on marketing as soon as the lights go down. Check out these five post-event marketing tips to make sure you don't miss out on your best opportunity to capitalize on all the hard work you've done to built a community around your event.

event marketing resolutions
Traci Browne
Dec 31, 2015

It’s that time of year again. The time of year when we vow, “out with the old, and in with the new.” Why not make a few New Year’s resolutions that will improve your event marketing by proving value to your attendees? Here are a few to get you started.

Event website optimization
Rebecca Rutherford
Dec 23, 2015

It's the perfect time of year for eggnog, caroling, roasting chestnuts, etc. That also means is the perfect time of year to take a good hard look at how your event website is performing and what you can do to make it better than ever in 2016!

powerful event expo websites
Michael Heipel
Dec 01, 2015

In today’s marketing mix, no other tool has the same relevance for events and exhibitions as the event website. That’s reason enough to take the design and functionality of your event website pretty seriously. Here’s seven strategic features that powerful event and expo websites have in common.

free copywriting tools
Nov 19, 2015

If you work as a copywriter (or just get stuck with the responsibility from time-to-time), you know that sometimes it takes more than just talent to get the job done. On those days, it’s nice to have a few tools handy that can help you elevate an idea, check yourself or just plain get un-stuck.

inbound marketing strategy for events
Traci Browne
Nov 13, 2015

Whether you call it inbound marketing, content marketing or just plain good content doesn't matter. What matters is that it can help you attract people who would be ideal attendees, exhibitors and sponsors to your organization.

event marketing cheaters
Tyler Bishop
Nov 05, 2015

Your mom was right. Cheaters never win! If event marketers really want to get ahead in social media, event communities and organic search, they need to think about how to participate on the these platforms rather than how to game them.

Rebecca Rutherford
Oct 26, 2015

Love it or hate it, when it comes to getting found online, it's Google's world and we're all just living in it. Here's a few things you might want to avoid if you want to keep the peace.

Oct 22, 2015

Depending on who you ask and what day of the week it is, SEO is dead, content marketing is taking over the world and both are a passing fad. Here's what we think (today).

Oct 15, 2015

You wouldn't build a house without a blueprint. Your website is no different! Pick up some great tips and tricks in the first post of our new four-part series on website strategy.

Traci Browne
Oct 14, 2015

You are probably used to hearing people tell you there is no magic bullet when it comes to content creation. Well, I am here to tell you that there is, and it's called an editorial calendar.

Effective Venue Websites
Samara Wilson
Oct 08, 2015

A recent study revealed that your clients hate cold calls as much as you do! The new avenue to sales success is a stellar venue website

blogger outreach for events
Traci Browne
Sep 30, 2015

When you’re looking to get media coverage for your show, who do you reach out to? I bet you have a list of journalists across a wide variety of publications that cover your industry. But what about bloggers?

Traci Browne
May 11, 2015

By now you know how important it is to stay in touch with attendees between events. You understand that continually producing quality content throughout the year is key to staying on your attendees’ radar.

May 14, 2015

You’ve got a contract for a new website project signed, sealed and delivered. Yahoo! What comes next, however, is often one of the trickiest tasks in the website biz: turning a site full of content that has been added here and there and everywhere by a handful of people.

Kevin Zink
Sep 03, 2015

Thanks to the internet, the distribution of knowledge has reached a point where it’s nearly unfathomable to discern the amount of education that your meeting attendees have access to on a daily basis.

Traci Browne
Jun 24, 2015

We’ve been told time and time again that people love to watch videos. Last month, Twitter released a report conducted by Research Now that sheds some insight into just where people are watching videos. According to the study, a lot of those videos are being consumed on a mobile device.

Traci Browne
Jul 08, 2015

What if your organization was the go-to source for video programming in your industry? Let’s say someone was looking for news or information on the latest industry advancements. Instead of Google, their first stop would be your channel to find the content they want.

Traci Browne
Aug 18, 2015

Earlier this year we wrote about how to increase the value of your sponsored content. Newsletter, webinar and podcast sponsorships certainly do help event organizers offset some of their costs, but that doesn’t mean you want to turn all your content into pay-to-play opportunities.

Traci Browne
Sep 02, 2015

Recently, I was scrolling through my Twitter feed, and a Tweet caught my eye. It caught my eye because it had an image attached to it. The image drew me in enough that I found myself clicking on the link to the content.

May 07, 2015

Of all the content marketing strategies out there, one of the easiest and most effective is blogging. And if you’re one of the numerous professionals who have convinced themselves that writing—and by extension, blogging—just isn’t in their wheelhouse, this one’s for you!

Michelle Bruno
Mar 23, 2015

The days of slapping up an event website and calling it good as long as the color scheme matches the brand guidelines and all of the who, what, when, where, and why information is in place are over. The technology is available and the potential is huge for converting the “floating brochure” of yesterday into a responsive, lead-generating, community-building conversion machine.

Traci Browne
Mar 18, 2015

One of an association’s missions is to educate and inform their members. They not only do this at their conferences and trade shows, but also throughout the year via newsletters, webinars and more recently, podcasts. To help offset the costs of producing all this content, they turn to sponsors.

Claire Repass
Feb 17, 2015

As a hospitality marketing professional who oversees my company’s tradeshow budget, I am often shocked by the lack of quality exhibitor prospectuses from conferences and tradeshows that are looking to gain a piece of our marketing spend each year.

Staff Writer
Dec 18, 2014

The last time I went to a conference the process started out something like this; I figured out what type of professional development I needed, searched online for conferences about that topic, visited websites, and made a spreadsheet of what I found to present to my boss.

Rebecca Rutherford
Dec 09, 2014

According the Associated Press, attention spans have shrunk by 50% in the last decade. How do you design a website that gets the most bang for your fraction of a second of attention and get people interested in your events? Give your audience what they want as quickly and easily as possible.

Rebecca Rutherford
Sep 04, 2014

When you think about it, event content is a lot like food in that it needs to be appealing and in the right proportion if you want it to be digested. When it comes to portion control, I came across a graphic today that I thought broke down the “what” and “how much” of content pretty marvelously.

Silke Hoersch
Jun 02, 2014

Right alongside its social marketing counterpart, content marketing is a topic that has gained a lot of attention from event organizers in the past few years. If you use social media to promote your event, you will quickly realize that first things need to come first.

Wayne Lewis
Mar 05, 2014

As a user experience (UX) manager, it’s important that I stay on top of web development trends and adapt to the ever-evolving web world. However, there are some rules that will never change, and one of those is the need to provide your site’s visitors with a high quality experience.

Rebecca Rutherford
Jan 30, 2014

In this week’s Twitter #ExpoChat, event industry experts discussed what makes for a great event website or landing page. We discussed the main things people check on a show website, and there seemed to be an astonishing consensus that a lot of event websites are missing basic information on the home page!

Rebecca Rutherford
Jan 09, 2014

I started reading an article recently (and then stopped halfway through because I got distracted) about the latest attention span statistics according to The Associated Press. In my quick scan of this article, I learned that attention spans have shrunk by 50% over the past decade.

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