Best Practices

Best Practices



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selling more tickets
Oct 14, 2016

No, we're not doling out tips on giving up life as an artist to go work on Wall Street. This here's about ticket sales!

passion and event sales
Oct 06, 2016

Where does passion fit into the growth strategy of your event? Probably not where you think...

good event website
Sep 30, 2016

There comes a time in any discussion about the top secrets to sold-out events that websites come up. That day is today! Find out how to give your site the same killer instinct of the top-tier players!

celebrity speakers at events
Sep 02, 2016

A big name might help you sell tickets this year, but does it set you up for repeat success? Find out how to do celebrity speakers right!

instagram for events
Aug 26, 2016

There's some new data out on Instagram usage for business and you better believe, Rebecca and Silent Ang are gonna bring you the scoop AND help you apply the findings to the events industry. It's just how they roll.

website iconography
Kevin Zink
Aug 25, 2016

Take a stroll through the history of iconography and find out what it means for your site today.

exclusive events
Aug 24, 2016

It's a classic strategy for a reason: The idea that they're not just letting anyone through the doors sells! Here's how to create a real or perceived sense of exclusivity around your next event.

Aug 19, 2016

If you're striving to reach sold-out status, you might want to think about turning tradition on its head as it relates to your sales strategy.

top secret of sold out events
Aug 12, 2016

There's more than one secret to be shared on this subject, but for our money, this one gets top billing!

Pokemon Go Event Organizers
Aug 05, 2016

There's more event pro's can learn from the blockbuster success of Pokemon GO than how to catch a Bulbasaur! Pick up some insight on bottling the magic from Rebecca and Silent Ang.

hashtag stealing
Traci Browne
Aug 03, 2016

Can you lay a legal claim to your event hashtag? The International Olympic Committee seems to think so!

textspeak in business
Kevin Zink
Jul 29, 2016

Textspeak's not just for texts anymore! Find out how this trend is impacting your biz and how u can come out ahead.

modern attendees
Jul 22, 2016

No, that's not a typo. It's a nod to the antics of a certain celebrity family and their firm grasp of who their audience is and what they want. The parallel for event organizers is that even though your name may or may not start with a “K,” you can learn from their example by getting a better sense of who modern attendees are and what it takes to create engaging experiences for them.

event video production
Jul 15, 2016

The rise of video marketing is inevitable. If that leaves you shaking in your boots, never fear! Rebecca and Silent Ang have some great tips to help you sharpen up your video skillz in the latest episode of Event365!

website security
Jul 08, 2016

There's a new SSL sheriff in town and she's got good news for small and medium-sized sites that want to encrypt without breaking the bank!

event technology news
Jun 29, 2016

Hold on to your hats! Recent announcements out of Silicon Valley are sending tremors through the events biz. Find out what's coming up in event technology and how it's likely to rock the industry!

Traci Browne
Jun 23, 2016

Facebook predicts text-based content is about to go the way of the DoDo. Here's a few tips from Traci Browne to help you get ahead of the curve in the coming video revolution!

joomla extensions
Jun 17, 2016

If you're developing in Joomla,do yourself a favor and get really familiar with these five must-have extensions. Go ahead, we'll wait.

tech tips for event professionals
May 31, 2016

Eventprofs are notoriously busy people. Here's a few tech tips and tools to make life easier.

ppc for venues
May 24, 2016

Even if there's shades of Mad Men Era marketing in it, PPC can still be an excellent tool in helping to fill the gaps in your overall venue marketing plan AND your events calendar.

beat dark days with digital
May 17, 2016

You think you've tried everything to beat back dark days in your venue but in the latest episode of Event365, Rebecca and #SilentAng have the scoop on a few things you might have missed that can make a big difference!

content marketing call to action
Traci Browne
May 13, 2016

Like good websites, good content doesn't leave readers hanging! If you want to sell more tickets, a direct call to action is just the ticket.

smart website redirects
Kevin Zink
May 10, 2016

In a perfect world, your website never throws an error. In the real world, here's the best way to make lemonade out of the inevitable lemons.

Twitter for Dark Days
May 03, 2016

Twitter's more than just an informative/entertaining way to kill time. Learn more about one of your most powerful allies in the fight against dark days and how you can use it to your greatest advantage!

photo sharing at events
Traci Browne
Apr 28, 2016

Everybody loves a selfie! Here's a few tips to help you harness that power to promote your show.

sticky websites
Apr 26, 2016

Given that you've got less than a second to catch and keep an audience online, "stickyness" is most definitely a must for websites. And who better to fill you in on everything you need to know to make your event or venue website super-duper sticky but Rebecca and #SilentAng in the latest episode of Event365!

digital strategy for venues
Apr 20, 2016

For venue managers caught in the unending cycle of dark days solutions, digital strategy can be the game-changing force you need to put an end to the merry-go-round for good!

content for events
Traci Browne
Apr 14, 2016

Here's a few simple tricks to help you squeeze as much quality content as you can out of your speakers and industry thought leaders. No arm twisting required!

responsive frameworks
Apr 12, 2016

Making a website responsive can be painful and time consuming. Enter responsive frameworks.

Apr 01, 2016

Rebecca and #SilentAng are back in the latest episode of Event365! This time we're putting the fun in funnels - sales funnels, that is - with some great tips on how to plug some of the most common and vexing leaks in the process.

Mar 29, 2016

Compared to the browser-based side of the web, designing HTML emails is a little like the Wild West. Nothing the following seven tips can’t handle though!

improve venue website
Kevin Zink
Mar 23, 2016

Who doesn't like a list? A list full of easy tips to help improve your venue website? Even better!

Traci Browne
Mar 16, 2016

Ever heard the phrase, "Don't build on rented land?" Same goes for your email marketing database.

Mar 11, 2016

Regardless of how high the bar for readership is, sloppy content strategy is never the answer! Follow these three content rules to live by and your site is certain to be the exception to the rule!

Mar 08, 2016

Look at us, actually releasing the latest episode of Event365 on time! Help us celebrate this milestone by checking out what we've got to say about how venues can/should increase bookings.

Kevin Zink
Mar 01, 2016

There are many benefits to an open source CMS, but vulnerability to widgets with bad intentions isn't one of them. See what you can do to hold the bad guys at bay!

social media for venues
Feb 26, 2016

It may be cliché, but when it comes to booking more events at your venue, just knowing IS half the battle! As it happens, we've got a pretty good idea of what really matters to event planners in the venue selection process, how they're gathering their intel and what it all means for you.

Feb 23, 2016

And we're back! Catch up with your favorite digital marketing duo as they walk through the technology that's about to take the events industry (and your ability to keep things chugging along year round) by storm! That's right, it's time to talk virtual reality.

link building best practices
Feb 19, 2016

You don’t have to be an SEO whiz to understand or implement the two strategies I’m about to suggest for improving your website’s performance. The good news is, you might feel like one after you set them in motion and watch important metrics like traffic and search rankings start climbing the charts.

repurposing content
Traci Browne
Feb 17, 2016

When you invest a significant amount of time or money into a big piece of content, you want to make sure you get the most bang for your buck! Here's a few practical tips to make it happen.

website analytics guide
Feb 09, 2016

It’s a conundrum: you want to make improvements to your site but you have no real idea what is and isn’t working. What’s an event pro like yourself to do? Fortunately, unlike most conundrums, this particular situation has a simple solution and it’s called analytics.

captcha options
Kevin Zink
Feb 01, 2016

Your mission (if you choose to accept it!) is to stop spam bots from submitting forms on your site without turning off users. Our mission is to help you figure out how to do that with this quick primer on your options when it comes to CAPTCHAs.

event marketing videocast
Jan 21, 2016

Hello and welcome to the inaugural episode of Event365! What you're about to witness is our new bi-weekly videocast, slated to bring you the bits and bites of info you need to keep your event live 365 days a year.

event logo design
Angie Golio
Jan 20, 2016

There's a growing trend toward simplicity in logo design. We think this is a good thing for any logo but particularly so for event logos. We'll give you two good reasons to agree!

google algorithm update
Jan 15, 2016

Notice anything different in your website traffic this week? If it seems like there’s been a noticeable uptick (or otherwise), it’s not your imagination. It’s the long arm of Google! But don't fret. We've got the scoop for you in addition to a few recommendations on how to respond like a boss.

CSS3 website style
Kevin Zink
Jan 08, 2016

So you've finally decided to jump on the CSS3 bandwagon? If you're wondering where to start, you've come to the right place.

post-event marketing
Jan 07, 2016

It’s the number one mistake event organizers make: dropping the ball on marketing as soon as the lights go down. Check out these five post-event marketing tips to make sure you don't miss out on your best opportunity to capitalize on all the hard work you've done to built a community around your event.

Event website optimization
Dec 23, 2015

It's the perfect time of year for eggnog, caroling, roasting chestnuts, etc. That also means is the perfect time of year to take a good hard look at how your event website is performing and what you can do to make it better than ever in 2016!

free copywriting tools
Nov 19, 2015

If you work as a copywriter (or just get stuck with the responsibility from time-to-time), you know that sometimes it takes more than just talent to get the job done. On those days, it’s nice to have a few tools handy that can help you elevate an idea, check yourself or just plain get un-stuck.

Nov 12, 2015

Part two of our three-part series on website strategy best practices focuses on three specific things it's important to consider as the process starts moving forward.

responsive design best practices
Angie Golio
Nov 05, 2015

You know responsive design is a must for your event website, but do you know why or how to evaluate whether yours is any good? We’ll fill you in!

create online video tutorials
Traci Browne
Oct 28, 2015

In the past decade, event organizers have been able to improve the attendee experience and help connect exhibitors with buyers through technology. It's made their lives easier, but the same can't always be said for attendees and exhibitors who sometimes get stuck figuring it out! Technology can solve this problem too.

Oct 26, 2015

Love it or hate it, when it comes to getting found online, it's Google's world and we're all just living in it. Here's a few things you might want to avoid if you want to keep the peace.

Angie Golio
Oct 20, 2015

You may not share the same enthusiasm for winning as say, Charlie Sheen, but it’s still a pretty safe bet that you prefer it to losing. I’m also willing to bet that this preference extends to your event website design. That’s where I come in!

Oct 15, 2015

You wouldn't build a house without a blueprint. Your website is no different! Pick up some great tips and tricks in the first post of our new four-part series on website strategy.

event website strategy
Oct 02, 2015

If you’re lucky enough to be at the starting line of a new website project for your organization, here’s a great little field guide for you based on our successful event website strategy approach.

May 14, 2015

You’ve got a contract for a new website project signed, sealed and delivered. Yahoo! What comes next, however, is often one of the trickiest tasks in the website biz: turning a site full of content that has been added here and there and everywhere by a handful of people.

Jun 04, 2015

Here’s something cool about our digital services team: We’ve all got specific roles and specialties but not a single one of us is even close to being a one trick pony. Take me, for example; I’m a programmer. I am also super interested in social media marketing.

May 07, 2015

Of all the content marketing strategies out there, one of the easiest and most effective is blogging. And if you’re one of the numerous professionals who have convinced themselves that writing—and by extension, blogging—just isn’t in their wheelhouse, this one’s for you!

Apr 30, 2015

So, you want a beautiful, flashy (pun-intended) website that is equal parts engaging and impressive? It also MUST be optimized for mobile and search. And you’re on a tight budget…

Kevin Zink
Apr 09, 2015

The first post in our new Best Practice Exchange series threw down some ground rules for event web design, courtesy of our resident design expert, Angie Golio. Today, it’s programming and development extraordinaire, Kevin Zink.

Angie Golio
Mar 31, 2015

From time to time, we’ll put together a little roundup of our tricks of the trade for web design, development, online marketing and the like and post it here as a starting point for what we hope will become a lively and useful discussion among our fellow fans of all things digital.

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