No, we're not doling out tips on giving up life as an artist to go work on Wall Street. This here's about ticket sales!
Just because you found an image on the web, doesn’t mean it’s yours to use as you see fit! Read on for a quick refresher on copyright as it relates to your content marketing.
Where does passion fit into the growth strategy of your event? Probably not where you think...
There comes a time in any discussion about the top secrets to sold-out events that websites come up. That day is today! Find out how to give your site the same killer instinct of the top-tier players!
Speed up development and expand your options beyond simple Mustache.js implementation with Handlebars.
New research shows LinkedIn is a top source for news. Traci Browne highlights what publishers are doing right, and why event pros should emulate them.
Sometimes a stunt is just what the doctor ordered to boost your tickets sales. The trick is knowing how much is too much! Here's a few tips to help you walk the line.
Now that we've covered the "why" and "how" of building a social employee strategy it's time to talk about how to get things off the ground and evaluate success!
Something else all-stars shows have in common? A cozy relationship with technology. Learn from their examples with these practical solutions and applications.
You know how some Instagram feeds just have that extra something that catches your eye? The secret to a standout feed is less mysterious than you think! Traci Browne explains.
In part one of this series on building employee advocates as part of a social media strategy, we talked "why." Here's "how."
In this episode of Event365, Rebecca and Silent Ang felt it necessary to get back to basics. That means you're getting the rundown on our favorite strategy for keeping your event live, 365 - content marketing!
Authenticity is the holy grail for today's brand managers. So why are so many overlooking the best (and most cost-effective!) way to reach the promised land? Check out part one of our new three-part series for answers!
A big name might help you sell tickets this year, but does it set you up for repeat success? Find out how to do celebrity speakers right!
Check out these considerations for conference content distribution!
Make your life (and complex builds) a little easier with this tutorial on Gulp.
There's some new data out on Instagram usage for business and you better believe, Rebecca and Silent Ang are gonna bring you the scoop AND help you apply the findings to the events industry. It's just how they roll.
Take a stroll through the history of iconography and find out what it means for your site today.
It's a classic strategy for a reason: The idea that they're not just letting anyone through the doors sells! Here's how to create a real or perceived sense of exclusivity around your next event.
If you're striving to reach sold-out status, you might want to think about turning tradition on its head as it relates to your sales strategy.
Traci Browne shares six good ways to use Facebook Live at your next conference and one way you definitely shouldn't!
There's more than one secret to be shared on this subject, but for our money, this one gets top billing!
There's more event pro's can learn from the blockbuster success of Pokemon GO than how to catch a Bulbasaur! Pick up some insight on bottling the magic from Rebecca and Silent Ang.
Can you lay a legal claim to your event hashtag? The International Olympic Committee seems to think so!
Textspeak's not just for texts anymore! Find out how this trend is impacting your biz and how u can come out ahead.
No, that's not a typo. It's a nod to the antics of a certain celebrity family and their firm grasp of who their audience is and what they want. The parallel for event organizers is that even though your name may or may not start with a “K,” you can learn from their example by getting a better sense of who modern attendees are and what it takes to create engaging experiences for them.
The custom audience feature is one of the best kept secrets of Facebook advertising. But no digital secret is safe with Traci Browne on the job! Check out what she dug up for event organizers this time.
The rise of video marketing is inevitable. If that leaves you shaking in your boots, never fear! Rebecca and Silent Ang have some great tips to help you sharpen up your video skillz in the latest episode of Event365!
Is there anything #eventprofs can learn from the success of Pokemon GO (besides where to find a Pinsir)? You bet! Find out how to apply Nintendo's successful strategy to your next event.
There's a new SSL sheriff in town and she's got good news for small and medium-sized sites that want to encrypt without breaking the bank!
There's some new data out on Instagram that could help you up your event's social media game. Pick up some of the cold hard facts and expert insight here!
When it comes to multi-lingual websites, there are two ways to get the job done. Find out which option is right for you.
Hold on to your hats! Recent announcements out of Silicon Valley are sending tremors through the events biz. Find out what's coming up in event technology and how it's likely to rock the industry!
Facebook predicts text-based content is about to go the way of the DoDo. Here's a few tips from Traci Browne to help you get ahead of the curve in the coming video revolution!
The right code editor can save you a lot of time (and coffee!). Here's five we love and recommend.
If you're developing in Joomla,do yourself a favor and get really familiar with these five must-have extensions. Go ahead, we'll wait.
Traci Browne helps us take a (more than 10 second) look at the pros and cons of Snapchat marketing for event organizers!
In the movies at least, a swarm of intelligent robots on the horizon is typically not considered a good thing. Not so in the events industry! Find out how to help your event survive and thrive on new technology in the latest episode of Event365.
Eventprofs are notoriously busy people. Here's a few tech tips and tools to make life easier.
A new study by Sprout Social shows most organizations are failing when it comes to social media. How does your event compare? Traci Browne shares a few tips to help you measure up!
Even if there's shades of Mad Men Era marketing in it, PPC can still be an excellent tool in helping to fill the gaps in your overall venue marketing plan AND your events calendar.
As much power as social media has to benefit your venue is as much power as it has to damage it. Here's a plan to help you cut the risk.
You think you've tried everything to beat back dark days in your venue but in the latest episode of Event365, Rebecca and #SilentAng have the scoop on a few things you might have missed that can make a big difference!
Like good websites, good content doesn't leave readers hanging! If you want to sell more tickets, a direct call to action is just the ticket.
In a perfect world, your website never throws an error. In the real world, here's the best way to make lemonade out of the inevitable lemons.
There are lots of good excuses for content marketing pros to avoid repurposing, but no good reasons. Here's how to make it work.
Twitter's more than just an informative/entertaining way to kill time. Learn more about one of your most powerful allies in the fight against dark days and how you can use it to your greatest advantage!
Everybody loves a selfie! Here's a few tips to help you harness that power to promote your show.
Given that you've got less than a second to catch and keep an audience online, "stickyness" is most definitely a must for websites. And who better to fill you in on everything you need to know to make your event or venue website super-duper sticky but Rebecca and #SilentAng in the latest episode of Event365!
Analytics serve as easy benchmarks for clients to use as a gauge for success of their site. Unfortunately, what the data shows and what it actually means isn't always the same. Here's how to get to the truth!
For venue managers caught in the unending cycle of dark days solutions, digital strategy can be the game-changing force you need to put an end to the merry-go-round for good!
Here's a few simple tricks to help you squeeze as much quality content as you can out of your speakers and industry thought leaders. No arm twisting required!
Making a website responsive can be painful and time consuming. Enter responsive frameworks.
In a perfect world, any coding project would have killer design, concise functional specifications, well defined technical specifications, and a client that understands how everything ties together prior to starting development. Prepare for the way things really go down with a version control system.
Is there a formula for creating shareable content? You bet. Can Traci Browne tell you how to apply it to the events industry? Absolutely!
Rebecca and #SilentAng are back in the latest episode of Event365! This time we're putting the fun in funnels - sales funnels, that is - with some great tips on how to plug some of the most common and vexing leaks in the process.
Compared to the browser-based side of the web, designing HTML emails is a little like the Wild West. Nothing the following seven tips can’t handle though!
Who doesn't like a list? A list full of easy tips to help improve your venue website? Even better!
It's all too easy for web developers and designers to fall into a routine that results in run-of-the-mill websites. To guard against complacency, we make it a point to regularly set aside some time for the entire team to float around online and find out what’s new, what’s cool and where we could be pushing the envelope a little more. Here's the latest fruit of that labor.
Ever heard the phrase, "Don't build on rented land?" Same goes for your email marketing database.
Regardless of how high the bar for readership is, sloppy content strategy is never the answer! Follow these three content rules to live by and your site is certain to be the exception to the rule!
Look at us, actually releasing the latest episode of Event365 on time! Help us celebrate this milestone by checking out what we've got to say about how venues can/should increase bookings.
It's no Jedi mind trick, but this fun strategy from Traci Browne about how to incorporate livestreaming into your next event could be just the way to get the force on your side when it comes to engaging attendess!
There are many benefits to an open source CMS, but vulnerability to widgets with bad intentions isn't one of them. See what you can do to hold the bad guys at bay!
It may be cliché, but when it comes to booking more events at your venue, just knowing IS half the battle! As it happens, we've got a pretty good idea of what really matters to event planners in the venue selection process, how they're gathering their intel and what it all means for you.
And we're back! Catch up with your favorite digital marketing duo as they walk through the technology that's about to take the events industry (and your ability to keep things chugging along year round) by storm! That's right, it's time to talk virtual reality.
You don’t have to be an SEO whiz to understand or implement the two strategies I’m about to suggest for improving your website’s performance. The good news is, you might feel like one after you set them in motion and watch important metrics like traffic and search rankings start climbing the charts.
When you invest a significant amount of time or money into a big piece of content, you want to make sure you get the most bang for your buck! Here's a few practical tips to make it happen.
The “next big thing” in social media can quickly transform into “that was so yesterday” before we even figure out how to use it effectively. That said, here's a few rising stars that seem to have some staying power.
It’s a conundrum: you want to make improvements to your site but you have no real idea what is and isn’t working. What’s an event pro like yourself to do? Fortunately, unlike most conundrums, this particular situation has a simple solution and it’s called analytics.
If your association's content marketing strategy is only concerned with member engagement and new member outreach, you might be missing out on an opportunity to widen your circle of influence--and profit margins--considerably!
Your mission (if you choose to accept it!) is to stop spam bots from submitting forms on your site without turning off users. Our mission is to help you figure out how to do that with this quick primer on your options when it comes to CAPTCHAs.
You need photos for everything in digital marketing. But you don't have to choose between professional, high cost images and poor quality freebies.
Last week we learned that the days of major algorithm updates that send shockwaves across the web are probably over. From this point on, change is likely to be continuously incremental and semi-predictable. Does that sound at all like the difference between say, a human and a robot? Exactly. What does it mean for SEO? Come find out!
Hello and welcome to the inaugural episode of Event365! What you're about to witness is our new bi-weekly videocast, slated to bring you the bits and bites of info you need to keep your event live 365 days a year.
There's a growing trend toward simplicity in logo design. We think this is a good thing for any logo but particularly so for event logos. We'll give you two good reasons to agree!
Notice anything different in your website traffic this week? If it seems like there’s been a noticeable uptick (or otherwise), it’s not your imagination. It’s the long arm of Google! But don't fret. We've got the scoop for you in addition to a few recommendations on how to respond like a boss.
We’ve come a long way since the early days of social media. Just how far have we come and what platforms should event organizers be focusing on today? A new Pew Research report has some interesting insights.
So you've finally decided to jump on the CSS3 bandwagon? If you're wondering where to start, you've come to the right place.
It’s the number one mistake event organizers make: dropping the ball on marketing as soon as the lights go down. Check out these five post-event marketing tips to make sure you don't miss out on your best opportunity to capitalize on all the hard work you've done to built a community around your event.
It’s that time of year again. The time of year when we vow, “out with the old, and in with the new.” Why not make a few New Year’s resolutions that will improve your event marketing by proving value to your attendees? Here are a few to get you started.
It's the perfect time of year for eggnog, caroling, roasting chestnuts, etc. That also means is the perfect time of year to take a good hard look at how your event website is performing and what you can do to make it better than ever in 2016!
Organizers who want to take things up a level in 2016 should think about building relationships with their biggest fans, aka: their champions.
Is your website looking a little pale? Liven things up with one of these three techniques for website background images.
In today’s marketing mix, no other tool has the same relevance for events and exhibitions as the event website. That’s reason enough to take the design and functionality of your event website pretty seriously. Here’s seven strategic features that powerful event and expo websites have in common.
The holidays can be a tricky time for businesses on social media. Here's 4 tips to help organizers and associations manage the madness.
If you work as a copywriter (or just get stuck with the responsibility from time-to-time), you know that sometimes it takes more than just talent to get the job done. On those days, it’s nice to have a few tools handy that can help you elevate an idea, check yourself or just plain get un-stuck.
The early days of "can you punch the monkey ads" have given the mighty GIF a bad rap. But, if you play your cards right these days, a subtle, well-done GIF can be an excellent enhancement to a great web design.
Whether you call it inbound marketing, content marketing or just plain good content doesn't matter. What matters is that it can help you attract people who would be ideal attendees, exhibitors and sponsors to your organization.
Part two of our three-part series on website strategy best practices focuses on three specific things it's important to consider as the process starts moving forward.
Your mom was right. Cheaters never win! If event marketers really want to get ahead in social media, event communities and organic search, they need to think about how to participate on the these platforms rather than how to game them.
You know responsive design is a must for your event website, but do you know why or how to evaluate whether yours is any good? We’ll fill you in!
In the past decade, event organizers have been able to improve the attendee experience and help connect exhibitors with buyers through technology. It's made their lives easier, but the same can't always be said for attendees and exhibitors who sometimes get stuck figuring it out! Technology can solve this problem too.
Love it or hate it, when it comes to getting found online, it's Google's world and we're all just living in it. Here's a few things you might want to avoid if you want to keep the peace.
Depending on who you ask and what day of the week it is, SEO is dead, content marketing is taking over the world and both are a passing fad. Here's what we think (today).
You may not share the same enthusiasm for winning as say, Charlie Sheen, but it’s still a pretty safe bet that you prefer it to losing. I’m also willing to bet that this preference extends to your event website design. That’s where I come in!
You wouldn't build a house without a blueprint. Your website is no different! Pick up some great tips and tricks in the first post of our new four-part series on website strategy.
You are probably used to hearing people tell you there is no magic bullet when it comes to content creation. Well, I am here to tell you that there is, and it's called an editorial calendar.
A recent study revealed that your clients hate cold calls as much as you do! The new avenue to sales success is a stellar venue website
If you’re lucky enough to be at the starting line of a new website project for your organization, here’s a great little field guide for you based on our successful event website strategy approach.
When you’re looking to get media coverage for your show, who do you reach out to? I bet you have a list of journalists across a wide variety of publications that cover your industry. But what about bloggers?
There’s a thousand different reasons for building or re-designing an event website. Increasing market share? Check. Improving customer service? Sure thing! World peace? You bet (ok, maybe not world peace, but never say never!). The point is, a great event website is a powerful thing, so it’s never a bad idea to make sure yours is in tip-top shape.
By now you know how important it is to stay in touch with attendees between events. You understand that continually producing quality content throughout the year is key to staying on your attendees’ radar.
You’ve got a contract for a new website project signed, sealed and delivered. Yahoo! What comes next, however, is often one of the trickiest tasks in the website biz: turning a site full of content that has been added here and there and everywhere by a handful of people.
Social media contests are fun for those playing along and can expose your event to your attendees’ social network. Get a big enough number of attendees participating and you may just find your event hashtag trending on Twitter and Instagram! A trending event has the power to attract a very wide audience.
Here’s something cool about our digital services team: We’ve all got specific roles and specialties but not a single one of us is even close to being a one trick pony. Take me, for example; I’m a programmer. I am also super interested in social media marketing.
These days, almost everyone has a list of favorite podcasts they listen to. Solopreneurs, big brands, and media companies are all jumping on the podcast production bandwagon. There is plenty written on the how-to’s of publishing a podcast and equipment you’ll need, but most of those articles are missing some key best practices for podcasting longevity.
Responsive web design sounds as if it should only interest web developers. But, at a time when an event website can—with design and programming forethought—serve as much more than an online information center, it is important for planners to understand the impact of responsiveness.
Thanks to the internet, the distribution of knowledge has reached a point where it’s nearly unfathomable to discern the amount of education that your meeting attendees have access to on a daily basis.
We’ve been told time and time again that people love to watch videos. Last month, Twitter released a report conducted by Research Now that sheds some insight into just where people are watching videos. According to the study, a lot of those videos are being consumed on a mobile device.
The motto of this year’s Summer University, “Embracing the Digital – Exhibition Industry 4.0,” inspired me to take a deeper look at how to leverage data into opportunity.
What if your organization was the go-to source for video programming in your industry? Let’s say someone was looking for news or information on the latest industry advancements. Instead of Google, their first stop would be your channel to find the content they want.
Earlier this year we wrote about how to increase the value of your sponsored content. Newsletter, webinar and podcast sponsorships certainly do help event organizers offset some of their costs, but that doesn’t mean you want to turn all your content into pay-to-play opportunities.
Recently, I was scrolling through my Twitter feed, and a Tweet caught my eye. It caught my eye because it had an image attached to it. The image drew me in enough that I found myself clicking on the link to the content.
For many organizers, availability of a stand-alone mobile app for their event has become a little like a “me-too” item. It’s something else on the checklist to be crossed off without consideration of whether it’s really the best available option. For my money, that’s HTML 5 responsive design.
Of all the content marketing strategies out there, one of the easiest and most effective is blogging. And if you’re one of the numerous professionals who have convinced themselves that writing—and by extension, blogging—just isn’t in their wheelhouse, this one’s for you!
So, you want a beautiful, flashy (pun-intended) website that is equal parts engaging and impressive? It also MUST be optimized for mobile and search. And you’re on a tight budget…
They're calling it "Mobilegeddon" and when it comes to your business, it could be just that catastrophic.
Event organizers understand the power social media has when it comes to expanding their audience. They share information about their event on Twitter and Facebook and encourage attendees, exhibitors, sponsors and speakers to do the same.
The first post in our new Best Practice Exchange series threw down some ground rules for event web design, courtesy of our resident design expert, Angie Golio. Today, it’s programming and development extraordinaire, Kevin Zink.
The Center for Exhibition Industry Research (CEIR) recently released a report titled, “Use of Analytics by Today’s Business-to-Business Exhibition Organizers.” Although the 23-page study nicely summarizes current practices, challenges, and some potential solutions for leveraging data,” it overlooks a decades-old category of software.
From time to time, we’ll put together a little roundup of our tricks of the trade for web design, development, online marketing and the like and post it here as a starting point for what we hope will become a lively and useful discussion among our fellow fans of all things digital.
Does your organization host a weekly Twitter Chat or Tweet Chat? It should. A Tweet Chat is a live Twitter event that is a moderated discussion around a pre-defined topic. By using a hashtag, the tweets can be filtered into a single conversation.
The days of slapping up an event website and calling it good as long as the color scheme matches the brand guidelines and all of the who, what, when, where, and why information is in place are over. The technology is available and the potential is huge for converting the “floating brochure” of yesterday into a responsive, lead-generating, community-building conversion machine.
One of an association’s missions is to educate and inform their members. They not only do this at their conferences and trade shows, but also throughout the year via newsletters, webinars and more recently, podcasts. To help offset the costs of producing all this content, they turn to sponsors.
Most of the discussion around events and mobile apps involves conference directory apps—digital versions of the printed exhibitor directory and conference schedule used by attendees. There are, however, a handful of developers focusing on apps for convention centers and at least five reasons why facilities should pay attention.
As a hospitality marketing professional who oversees my company’s tradeshow budget, I am often shocked by the lack of quality exhibitor prospectuses from conferences and tradeshows that are looking to gain a piece of our marketing spend each year.
The last time I went to a conference the process started out something like this; I figured out what type of professional development I needed, searched online for conferences about that topic, visited websites, and made a spreadsheet of what I found to present to my boss.
According the Associated Press, attention spans have shrunk by 50% in the last decade. How do you design a website that gets the most bang for your fraction of a second of attention and get people interested in your events? Give your audience what they want as quickly and easily as possible.
In a recent blog from Center for Exhibition Industry Research (CEIR), Does Your Show Mobile App Deliver Value that Prompts Attendees to Use It?, they reported that only 26% of young professionals use a mobile app version of an exhibition program to plan and stay on schedule.
When you think about it, event content is a lot like food in that it needs to be appealing and in the right proportion if you want it to be digested. When it comes to portion control, I came across a graphic today that I thought broke down the “what” and “how much” of content pretty marvelously.
I write a lot about event mobile apps. I’ve written handbooks, comparisons, how-to articles and blog posts on various aspects of the subject since 2009. One of the most interesting facets of event mobile apps is the strategy behind using mobile to address event planner pain points and event objectives.
Anyone who shopped at Target prior to December 2013 understands the impacts of credit card security breaches. On December 19th, Target announced that 40 million credit and debit cards were stolen and in January of this year, the company also disclosed that 70 million customers had their personal information compromised.
Right alongside its social marketing counterpart, content marketing is a topic that has gained a lot of attention from event organizers in the past few years. If you use social media to promote your event, you will quickly realize that first things need to come first.
In today’s media rich environment, smart marketers use a mix of communication channels to promote events and engage audiences. But with multiple touch points how do you measure success of just one component – your website?
Quick. Tell me how many steps you’ve walked today. What’s your glucose level? How solid was your sleep? If you’re wearing a Fitbit, then you have some of that info immediately available via your smartphone.
Whether you run a venue or events, the web has become an indispensable part of doing business. However, many event industry marketers report that they are not satisfied with their organization’s current website.
As a user experience (UX) manager, it’s important that I stay on top of web development trends and adapt to the ever-evolving web world. However, there are some rules that will never change, and one of those is the need to provide your site’s visitors with a high quality experience.
In this week’s Twitter #ExpoChat, event industry experts discussed what makes for a great event website or landing page. We discussed the main things people check on a show website, and there seemed to be an astonishing consensus that a lot of event websites are missing basic information on the home page!
I started reading an article recently (and then stopped halfway through because I got distracted) about the latest attention span statistics according to The Associated Press. In my quick scan of this article, I learned that attention spans have shrunk by 50% over the past decade.
There’s no doubt that in-person events marry up with social media quite well. Trade shows and exhibitions are meant to encourage new conversations and connections, and social media fosters connections in an environment where the conversation doesn’t quit.
I spent some quality time participating in this week's Twitter #ExpoChat session centered around how show organizers and exhibitors define and measure success. The general sentiment was as expected: show organizers are looking at profitability, rebooking percentages, attendance volume, and attendee engagement.
Prior to their big October 15-17 IMEX America event in Las Vegas, IMEX America put together a sustainability guide containing seven ways attendees, exhibitors, and hosted buyers could be environmentally mindful and socially responsible at the event.